DC coming is relaunching everything. They say it isn’t a relaunch, but when start something over at number 1, and change origin stories, its a relaunch no matter what you call it. I think they are shying away from the word because of all the luggage that comes with it.
In the decades that I have been collecting comics, I have been witness (and sometimes the victim) or many relaunches. I think Wonder Woman had a new #1 or a new creative team and “Bold, New Direction” about every 18 months. Lets not forget the John Byrne Superman relaunch and whatever title the gave Strazynski to keep him happy and writing.
Dont get
me wrong, some of these relaunches were great. Strazynski’s Spider-Man run (yes, I know he started at #31, but it counts), Byrne’s Superman and Rucka’s Wonder Woman (I defend to this day that he is one of the few writers who were actually able to capture who Wonder Woman truly is. If you doubt me, read the Sacrifice and you will see the error of your ways and repent).
But for all the great ones, they are more really poor efforts (see: Aquaman). But the reality is, these relaunches almost have to happen for the character to stay viable. Look at Superman, he has been around since 1938, just shy of 80 years. How could they keep telling stories if they didn’t make changes and “relaunches”. Remember, Superman didn’t fly in the Golden Age.
The thing that I am impressed by, and am a little fearful of, is the sheer magnitude of this relaunch. Every DC title is starting over. (After all these years, I can afford to buy an Action Comics #1 First Print. And in 2 years, a Detective Comics #27.) To my knowledge there has never been an undertaking such as this. the closest thing is Marvel Ultimate Universe, but that launched an alternate timeline. This is not that. This is stopping everything in its tracks starting from scratch (Welllllllll, almost. The Green Lantern storyline doesn’t seem to have veered THAT much off course).
Personally, I am looking forward to this. There are a lot of aspects that I thnk can really work in what they are doing. They are taking a huge risk, but they aren’t doing it piecemeal. Its a Brave, New world with such people in it! Plotlines that have Clark Kent being orphaned for a second time on Earth, and not have the guiding hand of the Kents to teach him humanity. This has the potential for greatness. Wonder Woman also looks like her Amazon teachings will start where Rucka left them, and grow.
But, I am not a doe eyed teenager looking the the rose colored RETContact lenses, I know things will not work, (fanboys across the multiverse have already started their protests). Barbara Gordon as Batgirl, I agree with and welcome back, but didn’t DC say years ago that Babs WOULD NEVER be Batgirl again because they didn’t want to find a superficial way to make her walk again? Lois and Clark not together? I am not sure I like that, I think that they story lines worked. But Jim Lee said in an interview, and I do agree with it, that some of the best storylines were with the love triangle between Superman/Lois/Clark. I will have to wait and see on this.
As a reader of comics for the past 30 plus years, I am really looking forward to what DC is doing. They are standing behind this play, and they have all their guys out there talking it up. I hope that the fans will give it a shot (even Aquaman).
As a retailer, I want people to buy these books and keep buying them. On our website, we have all 52 titles discounted @ 20% off cover price. Not the best deal you will find in town, but not the worse either. However you do it, I hope you give them a shot.











